Brand Communications Lead - Manchester

£38000.00 Per Annum
Permanent
Manchester
Nursery Support
Nursery Support Centre

Brand Communications Lead Position

A Bit About Us

Partou UK officially launched in June 2024 following the acquisition of Just Childcare (in 2021) and All About Children (in 2022) by the Partou group. With over 1,000 nurseries globally catering for more than 75,000 children and a team of 11,000+ skilled professionals, Partou is a leading childcare provider based in the Netherlands, with its headquarters in Vianen. We are focused on both organic and inorganic growth across Europe.

At Partou, children lead the way. Our nurseries follow a child-led approach, nurturing emerging abilities by allowing children the freedom to explore and choose activities. Partou UK is committed to investing significantly in the quality of care we provide. We are on a clear growth path, with professional development and quality improvement at the heart of our expansion through new locations, acquisitions, automation, and process enhancements.

For more information, visit our website.

 

The role

As the Brand Communications Lead, you will develop and execute comprehensive brand communications and campaign plans to raise positive brand awareness and achieve business marketing objectives. You will create and maintain a consistent brand voice across all channels, manage media relations, build relationships with key stakeholders, and oversee high-quality content creation. You will also implement social media strategies, manage accounts, monitor performance, and develop crisis communication plans.

Key Responsibilities:

  • Develop and execute brand communications and campaign plans.
  • Create and maintain a consistent brand voice across communication channels.
  • Ensure Partou UK brand guidelines are maintained and up to date.
  • Manage local and trade media relations, including press releases and media enquiries.
  • Build and maintain strong relationships with journalists, bloggers, influencers, and other potential brand partners.
  • Monitor and analyse media coverage and report on PR performance.
  • Oversee content creation for websites, social media, blogs, and customer communications.
  • Ensure all content aligns with brand guidelines.
  • Work with agencies, designers, and stakeholders to produce compelling content.
  • Implement social media strategies to enhance brand visibility and engagement.
  • Manage social media accounts, create and schedule posts, and respond to comments and messages.
  • Monitor and report on social media performance and trends, making necessary adjustments.
  • Develop and manage crisis communication plans and train key team members.
  • Monitor and analyse brand awareness and perception, providing regular reports.
  • Work with cross-functional teams to maintain brand standards.

What Does Success Look Like?

Success in this role means having up-to-date brand guidelines followed by all, measurable brand awareness and perception with positive influence, and a clear annual brand communications plan that delivers results. You will achieve significant growth in social media reach and engagement, improved SEO performance, consistent branded content, effective crisis communication, and strong, positive relationships with journalists, influencers, and stakeholders. Your work will contribute to a strong, positive brand reputation among the industry, media, and customers.

Skills and Experience Required

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 5+ years of experience in brand communications, public relations, or a similar field.
  • Proven track record in delivering successful communication strategies.
  • Exceptional copywriting and verbal communication skills.
  • Strong understanding of media relations and social media platforms.
  • Proficient in measuring communication effectiveness and brand performance.
  • Strong organisational and campaign management skills.
  • Ability to work effectively under pressure and meet tight deadlines.
  • Creative thinker with the ability to develop and deliver innovative communication ideas.

Join Us

Be part of a journey where your work makes a real impact. Apply now to help shape the future of childcare with Partou UK.

This role is subject to an enhanced DBS check  

We are committed to equal opportunities and welcome applications from all sections of the community

 

Partou is proud be a part of the National Partnership in Early Learning and Childcare (NPELC) - a group of 10 of the largest childcare providers across England. Together, we operate over 1,300 childcare settings, employ more than 38,000 people, and take care of over 160,000 children.

 

PTS

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